When you made your "big leap" as an independent business consultant, there were several defining reasons why you decided to stick your neck out and become a member of one of the world's greatest professions. As time passed however, you realized that the practice of consulting was very different from the act of selling your consulting services. You suffered ... Continue Reading
What Should You Call Your Business?
It all starts with a name. Not to argue with Shakespeare, but the name you choose, unlike that of a rose, will indeed determine if it smells sweet or not. The name of your company is one of the most important things you can decide on, as it is a big part of that all-so-vital first impression. Naming any business can be a difficult task, but it doesn’t have to be ... Continue Reading
Why Choose Consulting as a Career?
The career of management consultant is one of the most envied roles a person can be lucky enough to play. That title, however, is somewhat of a catchall, thrown about by people who provide a wide range of services (accountants, lawyers, strategic planning, HR, operations, etc.). For the most part professionals employed in this field provide outsourced services to ... Continue Reading
Consultant Marketing Tips: Avoid Marketing Meltdown
Independent consulting means tackling pretty much every aspect of your business yourself. Cause, you know, that whole independent thing. Something I tend to see independent consultants struggle with in droves over other aspects is how they market themselves. Here are some tips you can follow to make sure you’re marketing yourself and your business ... Continue Reading
Look Up! Be Present to Have Success
Recently, I was walking along a very crowded city street in a large European city. People were walking in both directions with great purpose and direction - families, business professionals, tourists, and individuals alike. One pedestrian, however, stood out from the rest. She was walking a bit slower, with an uneven, irregular pace, and she had her head down. ... Continue Reading